You fix what you can see.
The dashboard shows a policy label. The reviewer sees your homepage, policy pages, product claims, and checkout. Those are different surfaces.
Independent Merchant Center appeal review
Suspended for misrepresentation? Don't spend your last appeal on a guess.
I read your public store the way a reviewer will, show you the exact pages that put you at risk, and tell you in writing whether an appeal is worth sending. No account access. No calls.
Public pages only. If your store blocks the scanner, it says so instead of inventing a result.
Free / 3-finding scanPublic pages only
Start with what Google can already see.
One public page. Three findings. A preliminary read you can use before you touch the appeal box.
3 findings free16 public checks0 logins
Not ready to scan? See a full worked audit →
01
Public pages onlyNo Merchant Center login. No Shopify access. No 2FA code.
02
Written, never a callNo calendar link. The whole exchange fits in writing.
03
One business dayThe paid audit arrives within one business day of payment.
04
Refund in writingLate delivery or a wrong public-page fact: full refund.
The last-appeal problemGoogle names the policy.
Google names the policy.
It rarely names the page.
The notice says “misrepresentation” and links to a policy. It does not tell you which sentence, image, price, or policy page triggered it. That gap is where attempts get spent.
“An appeal is not a writing contest. It is evidence that the thing Google flagged has changed.”
You explain instead of evidence.
A longer letter is not a stronger case. Unless you can point to the change and show it live, you are asking the reviewer to take your word for it.
You spend the attempt too early.
Merchant Center appeals are finite. The cost of a rushed attempt is not the stamp. It is the next decision, made with less room to move.
The deliverableA decision you can act on,
A decision you can act on,
not a 40-page PDF.
Every audit ends with one of three written judgments, the evidence behind it, and the next move. You always know where you stand before you open the appeal box.
The case is ready.
The flagged signal is identifiable, the fix is live, and the evidence is specific. The appeal leads with the change, not an apology.
The store is not ready.
Real issues remain visible. Another appeal now asks the reviewer to ignore what the store still shows. Fix, then submit.
The case is not appealable yet.
The store needs work before any appeal makes sense. You get the order to fix, and the audit is free.
These are my judgments, not Google's. Google makes the decision.The value is knowing which one you are in before you submit.
How it works
Three steps. No calls.
The intake is a form, the answer is a document, and the appeal is yours to submit. I never need the keys.
Send the notice and the URL.
Paste Google's message, the store address, and where you are in the process. No login. No call. The form takes about two minutes.
2 minutesI read the public store and the notice.
Every finding is tied to a page and the words on it. I check whether the flagged issue is actually fixed, not just described in a letter.
1 business day after paymentYou get a decision and the evidence.
A one-page go/no-go, the full findings, a prioritized fix list, and — if the answer is send it — an appeal draft you submit yourself.
PDF + draft + checklistFree scan / honest limitsThe scan is a first look.
The scan is a first look.
It is not a verdict.
The free tool reads one public page and checks the things a reviewer can see without logging in. It does not see your account, your feed, or the meaning of your notice. I would rather say that than oversell a scanner.
What the human audit adds
A read of Google's notice, the appeal history, the product feed if you paste it, and the pages the scan cannot reach. The scan is the front door; the judgment is the service.
- Whether the storefront is served over HTTPS
- Which policy pages are linked from the homepage
- Whether contact details and a business identity are visible
- Placeholder copy, thin content, and insecure links
- Structured data and product routes
- A reachable public HTML response
- Anything inside your Merchant Center account
- Your product feed or individual disapprovals
- What Google's notice means for your specific case
- Whether the flagged issue has actually been fixed
- What happens after you submit the appeal
Run the scan on your store, or read the full worked example →
Worked example
A real format, on a synthetic store.
Northtrail Supply is a store I built for this page. It is not a client or a redacted case. The findings show the format, the evidence, and the decision you receive.
Northtrail Supply
northtrail-supply.example · Misrepresentation suspension. Second appeal. Outdoor gear, 42 products, Shopify checkout, warehouses in two countries.
critical
The returns page contradicts the shipping page
/pages/returns says the customer pays return postage. /pages/shipping says Northtrail pays it on orders over $75.
critical
Placeholder text is still live
The homepage footer contains "[insert return address]" and the About page says "TODO: add warehouse address".
critical
No way to contact a human
The contact page has a form and nothing else: no email address, no phone number, no business address.
8 findings in the full example · decision: fix firstOpen the full audit
Pricing
Three ways to buy a decision.
One-time prices, published here. The audit is written, the appeal is yours to submit, and the refund is specific. No subscription and no call.
$49one-time
Second Opinion
A written second read before you touch the appeal box.
You already appealed, or you have a denial and you are not sure another attempt is worth it.
- A human read of Google's notice and your public store
- A written go/no-go with the reasons spelled out
- The five fixes that matter most, in order
- Delivery within one business day of payment
- The full page-by-page audit
- An appeal draft
- A denial review
$99one-time
Evidence Audit
Every finding, the evidence, and an appeal draft you can submit yourself.
You have a suspension notice and you want the full picture before you spend an attempt.
- Everything in Second Opinion
- Every finding with the exact URL and what was seen there
- A prioritized fix list: what to change, where, and why
- An appeal draft built from your evidence, in plain English
- A submission checklist and what to do after you send
- Delivery within one business day of payment
- A revision after Google replies (see Appeal Pack)
- Any access to your accounts
$149one-time
Appeal Pack
For the attempt you cannot afford to get wrong.
You have one attempt left, or you have already been denied and expect Google to ask again.
- Everything in Evidence Audit
- One revision within 30 days if Google denies or asks for more
- A re-read of the pages you changed after the first draft
- Priority in the queue
- First draft within two business days of payment
- A guarantee of reinstatement
- Ongoing monitoring after the 30-day window
One-time price. No subscription. No account access. Delivery in 1–2 business days.If the answer is “Not yet”, the audit is free. Read the refund policy →
UdayFounder and reviewerIndia · written only
Who reads it
I'm Uday. I read the pages, not the dashboard.
I started Appeal Ledger because the suspension market has two speeds: a $25 template that says nothing about your store, and a $499 done-for-you service that wants the keys. There was very little in between for a merchant who needs a second opinion before spending a last attempt.
My work is deliberately narrow. I read public pages, compare them with the notice you paste, and write down what a reviewer can actually see. I do not log in, I do not submit for you, and I do not pretend to know Google's decision.
No reviews yet. This is a new practice. What I can show you today is the method, a full worked audit, and a refund that applies if I miss the date or get a public-page fact wrong.
The honest gap
A stranger with no reviews is asking for trust. The sample audit and the refund terms are the proof I can offer before you pay. If that is not enough, do not buy — the free scan is still yours.
UdayFounder and reviewer · India
What I will not do
The refusals are part of the service.
Most of the risk in this market comes from what a provider is willing to do to get a result. These are the lines I do not cross.
I will not log in to your accounts.
No Merchant Center password. No Shopify access. No two-factor code. If a service asks for these, that is the risk, not the convenience.
I will not invent a business identity.
No fake address, no rented phone number, no made-up company history. Reviewers see the same public record your customers see.
I will not open a new account to dodge a suspension.
A fresh account does not fix the signal that caused the first one. It usually makes the next decision worse.
I will not promise reinstatement.
Google decides. My promise is about the work: the delivery date, the evidence, and a refund if I miss it.
I will not send a template appeal.
If the letter could be sent by any store in your category, it is not evidence. It is decoration.
I will not call you.
No sales call, no discovery call, no calendar link. Everything I need fits in writing, and the answer does too.
The refund
If I miss the date, or the fact is wrong, you get the fee back.
Not a reinstatement guarantee. A promise about the work I control.
Read the full refund policyLate delivery: full refund.
If the audit arrives after the promised business day, you get the fee back and keep the work.
A wrong public-page fact: full refund.
If I say a page is missing and it is live, or the reverse, the audit fee is refunded.
“Not yet”: the audit is free.
If my written decision is not to appeal, you do not pay for that audit. If you already paid, it is refunded.
Google's decision is not covered.
No honest provider can refund an outcome they do not control.
FAQ
The questions a stranger should ask.
If your question is not here, email support@merchantfix.online. I answer in writing, usually within one business day.
Read the full methodCan you guarantee reinstatement?
No. Google decides, and anyone who promises a result is either guessing or selling you something else. What I guarantee is the work: a written answer within the promised time, findings tied to pages I can point to, and a full refund if I miss the date or get a public-page fact wrong. The refund is written down, not implied.
Do you need my Merchant Center login?
No. Never. I read public pages and whatever notice or appeal text you paste into the intake form. I do not need your Google password, a two-factor code, API access, or a Shopify connection. If someone asks for those to fix a suspension, treat it as a security problem first.
I already appealed and was denied. Is this for me?
Yes. That is the case this was built for. Send the denial, the appeal you sent, and your store URL. The second-opinion tier exists to answer one question before you spend another attempt: is there a real change to show, or are you about to repeat the same appeal with different wording?
What if you tell me not to appeal?
Then you do not pay for the audit. If my written go/no-go says "Not yet", the audit is free, and any payment is refunded in full. I would rather lose the fee than sell you a letter that wastes an attempt.
How fast is delivery?
The free scan is immediate. The $49 and $99 audits are delivered within one business day of payment. The $149 Appeal Pack's first draft is delivered within two business days, and the denial review within one business day of you sending Google's reply.
What do I actually receive?
A PDF audit with every finding, the exact URL, what was seen, why it matters, and what to change. A one-page go/no-go. A prioritized fix list. If the answer is "send it", a plain-English appeal draft and a submission checklist. You submit the appeal yourself, from your own account.
Is this affiliated with Google?
No. Appeal Ledger is independent and not affiliated with Google, Shopify, or any platform. Google Merchant Center is a trademark of Google LLC. I am not a Google employee and I do not have an inside channel.
Why charge $49–$149 when others charge $499 or more?
Because you do the submission and I never touch your account. You are paying for the reading, the judgment, and the writing, not for access or a done-for-you service. If you want someone to log in and handle the whole case, I am not the right fit.
Do you use AI to write the audit?
The free scan is a deterministic set of public-page checks, not a chatbot. The paid audit is read and written by me. I use ordinary tools to fetch pages and organize notes, but the findings, the go/no-go, and the appeal draft are mine. I do not send your notice to a model and forward the output.
What data do you keep?
The free scan does not store your URL. If you send a case, I keep your email, store URL, notice text, and the audit so I can answer you and keep a record of what I advised. I do not sell it or share it. You can ask me to delete it after delivery. The privacy page has the detail.
Start here
One page. Three findings. No login.
See what a reviewer can already see, then decide whether a human read is worth it. The scan is free, and it does not store your URL.